{"id":715,"date":"2024-03-06T12:19:46","date_gmt":"2024-03-06T13:19:46","guid":{"rendered":"http:\/\/atomic-hair.net\/?p=715"},"modified":"2024-05-09T15:25:14","modified_gmt":"2024-05-09T15:25:14","slug":"joan-launches-a-new-identity-in-a-crusade-to-reshape-the-narrative","status":"publish","type":"post","link":"http:\/\/atomic-hair.net\/index.php\/2024\/03\/06\/joan-launches-a-new-identity-in-a-crusade-to-reshape-the-narrative\/","title":{"rendered":"JOAN Launches a New Identity in a Crusade to Reshape the Narrative"},"content":{"rendered":"

Female-founded, independent creative company JOAN<\/a> has unveiled its new brand identity, marking a significant milestone since its inception in 2016. Known for transforming clients and team members into modern legends, JOAN understands the importance of ensuring every aspect of its brand reflects the badassery of its creators. With this ethos in mind, they introduced a fresh identity rooted in inclusivity and revolution.<\/p>\n

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In the process of rebranding, JOAN recognized the multitude of stories yet told. While striving for a gender-neutral system, they also acknowledge the intrinsic role gender plays in shaping its identity. A creative agency led by women is still a rarity in an industry largely dominated by men. Yet, JOAN thrives, boasting experience, passion, and leadership across advertising, design, production, and media.<\/p>\n

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Led by Anjela Freyja<\/a>, JOAN\u2019s internal design team crafted a visual identity<\/a> reflecting the agency\u2019s fighting spirit and commitment to growth and inclusivity. The new brand captures JOAN\u2019s expressive, daring, crafted, relevant, and visionary DNA, appealing to corporate clients and cultural influencers.<\/p>\n