{"id":712,"date":"2024-03-11T16:41:49","date_gmt":"2024-03-11T17:41:49","guid":{"rendered":"http:\/\/atomic-hair.net\/?p=712"},"modified":"2024-05-09T15:25:10","modified_gmt":"2024-05-09T15:25:10","slug":"hh-bagels-new-identity-by-high-tide-sparks-nationwide-craving-3","status":"publish","type":"post","link":"http:\/\/atomic-hair.net\/index.php\/2024\/03\/11\/hh-bagels-new-identity-by-high-tide-sparks-nationwide-craving-3\/","title":{"rendered":"H&H Bagel\u2019s New Identity by High Tide Sparks Nationwide Craving"},"content":{"rendered":"

Few things embody the spirit of New York quite like freshly baked bagels, especially if they are from beloved H&H Bagels<\/a>. For half a century, this iconic establishment has been a staple of the city\u2019s culinary landscape, gracing the screens of TV shows and movies and earning a reputation for its irresistible bagels. Featured in Seinfeld<\/em>, The Office<\/em>, Sex in the City<\/em>, How I Met Your Mother<\/em>, You\u2019ve Got Mail<\/em>, Entourage,<\/em> and countless others, H&H is one of the most copied brands \u2013 imitated by major bagel brands and mom-and-pop shops.<\/p>\n

Founded in 1972 on the Upper West Side, H&H Bagels has grown from a local favorite to a cultural institution cherished by New Yorkers. With plans to launch numerous new franchised and company-owned locations across the country, the challenge was clear: modernize the brand while staying true to its New York roots and appealing to a broader demographic.<\/p>\n

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As H&H Bagels prepares for a nationwide expansion, it has turned to the expertise of High Tide<\/a>, a renowned New York City-based creative studio specializing in brand identity. High Tide is no stranger to building NYC fast-casual\/dining brands, known for its work with Dig Inn, Sweet Chick, Mexicue, and many others. The goal: extend a warm invitation to people across America to indulge in the authentic taste of a New York City bagel.<\/p>\n

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We saw it as a huge responsibility to bring an iconic local institution to everyone in a way that showcases what makes NY culture so special.<\/p>\n

Danny Miller, Founder and Creative Director, High Tide<\/cite><\/p><\/blockquote>\n

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For High Tide, the opportunity to reimagine H&H Bagels held personal significance. \u201cThis project brought back memories from my childhood of stopping by H&H on my way to Central Park,\u201d explains High Tide\u2019s Founder and Creative Director, Danny Miller. \u201cWe saw it as a huge responsibility to bring an iconic local institution to everyone in a way that showcases what makes NY culture so special.\u201d<\/p>\n

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The transformation began with a new visual identity, encompassing everything from the website and packaging to signage and interior design elements for each physical location. The logo, featuring clean custom lettering set against a redesigned version of the original seal, strikes a balance between modernity and homage to the past.<\/p>\n

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Typography, photography, and color were carefully curated to convey a sense of accessibility and premium quality. A mix of serif, sans serif, and script typefaces adds depth and character, while vibrant pops of color inject energy and excitement into the brand\u2019s visual language.<\/p>\n

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Jay Rushin, CEO at H&H Bagels, acknowledges the significance of this evolution: \u201cAs we embark on a new chapter with our national expansion, enhancing our visual identity was essential to delivering an elevated experience for our customers.\u201d Miller adds, \u201cWherever someone experiences H&H, the brand should stand out \u2013 welcoming others to feel the excitement of eating a classic NYC bagel.\u201d<\/p>\n

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With High Tide\u2019s expertise, H&H Bagels is poised to captivate taste buds and hearts across the country, all while preserving the essence of a beloved New York institution.<\/p>\n","protected":false},"excerpt":{"rendered":"

Few things embody the spirit of New York quite like freshly baked bagels, especially if they are from beloved H&H Bagels. For half a century, … <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-712","post","type-post","status-publish","format-standard","hentry","category-inspiration","latest_post"],"_links":{"self":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts\/712"}],"collection":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/comments?post=712"}],"version-history":[{"count":2,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts\/712\/revisions"}],"predecessor-version":[{"id":714,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts\/712\/revisions\/714"}],"wp:attachment":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/media?parent=712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/categories?post=712"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/tags?post=712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}