{"id":2092,"date":"2024-09-12T16:00:00","date_gmt":"2024-09-12T16:00:00","guid":{"rendered":"http:\/\/atomic-hair.net\/?p=2092"},"modified":"2024-09-19T15:26:18","modified_gmt":"2024-09-19T15:26:18","slug":"the-brooklyn-museum-unveils-a-bold-rebrand-for-200th-anniversary","status":"publish","type":"post","link":"http:\/\/atomic-hair.net\/index.php\/2024\/09\/12\/the-brooklyn-museum-unveils-a-bold-rebrand-for-200th-anniversary\/","title":{"rendered":"The Brooklyn Museum Unveils a Bold Rebrand for 200th Anniversary"},"content":{"rendered":"

The summer I moved to New York, the first stop on my culture to-do list was the Brooklyn Museum \u2014 it more than lived up to the hype. As the Brooklyn Museum<\/a> celebrates its 200th anniversary, it has unveiled a refreshed brand identity as bold, vibrant, and multifaceted as the borough itself. The new logo, a sleek website, revamped signage, and a line of exclusive merch<\/a> pay homage to the cultural gem\u2019s rich history while charging into the future. But the refresh is more than a facelift, celebrating everything the Brooklyn Museum stands for: art, community, and a courageous and evolving conversation between the past and the present.<\/p>\n

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Anne Pasternak, the Shelby White and Leon Levy Director of the museum, sums it up perfectly: \u201cWe needed a new brand that meets the demands of the day, honors our rich history, and brings a whole lot of energy.\u201d And energy is precisely what this rebrand delivers. The museum\u2019s building\u2014an architectural journey from neoclassical grandeur to modernist minimalism\u2014served as inspiration. The new look blends approachable, modern sans-serif fonts with design elements that tie directly to the institution\u2019s storied past.<\/p>\n

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Look closely at the new logo, and you\u2019ll see dots framing the text\u2014an ode to the ancient philosophers and playwrights whose names adorn the museum\u2019s fa\u00e7ade and a nod to its early days as a library. These dots pop up everywhere, from motion graphics to signage, adding a playful touch that keeps things fresh. The intertwined O\u2019s in \u201cBrooklyn\u201d and the merged M\u2019s and U\u2019s in \u201cMuseum\u201d symbolize connection, community, and how the museum brings together diverse voices, cultures, and ideas.<\/p>\n

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The color palette? Consider it Pantone Brooklyn. Grays echo the limestone walls of the building, balanced with bright, bold hues that shout out creativity. The effect is a reflection of the borough\u2014gritty, colorful, and alive with possibility.<\/p>\n

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The brand reflects the Brooklyn Museum\u2019s identity as a place where art meets education, community meets culture, and history meets what\u2019s next.<\/p>\n<\/blockquote>\n

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The rebrand was brought to life behind the scenes by Brooklyn-based design studio Other Means<\/a> in collaboration with the museum\u2019s in-house team. After a year of research, collaboration, and conversations with audiences and staff, the result is a brand that reflects the Brooklyn Museum\u2019s identity as a place where art meets education, community meets culture, and history meets what\u2019s next.<\/p>\n

So, the next time you\u2019re in Brooklyn, don\u2019t just stop by the museum\u2014experience its brand-new chapter. Admire the kaleidoscopic colors, grab some fresh merch, or enjoy a weekend event. The Brooklyn Museum\u2019s reimagined identity is as dynamic as the borough it calls home.<\/p>\n

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Photographs by Adrianna Glaviano<\/a>.<\/em><\/p>\n

The post The Brooklyn Museum Unveils a Bold Rebrand for 200th Anniversary<\/a> appeared first on PRINT Magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The summer I moved to New York, the first stop on my culture to-do list was the Brooklyn Museum \u2014 it more than lived up … <\/p>\n","protected":false},"author":1,"featured_media":2094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-color-design","latest_post"],"_links":{"self":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts\/2092"}],"collection":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/comments?post=2092"}],"version-history":[{"count":3,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts\/2092\/revisions"}],"predecessor-version":[{"id":2119,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts\/2092\/revisions\/2119"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/media\/2094"}],"wp:attachment":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/media?parent=2092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/categories?post=2092"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/tags?post=2092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}