{"id":2057,"date":"2024-09-19T13:11:43","date_gmt":"2024-09-19T13:11:43","guid":{"rendered":"http:\/\/atomic-hair.net\/?p=2057"},"modified":"2024-09-19T15:26:09","modified_gmt":"2024-09-19T15:26:09","slug":"bandos-identity-for-mad-captures-the-madness-of-creativity","status":"publish","type":"post","link":"http:\/\/atomic-hair.net\/index.php\/2024\/09\/19\/bandos-identity-for-mad-captures-the-madness-of-creativity\/","title":{"rendered":"Ba\u2019ndo\u2019s Identity for MAD Captures the Madness of Creativity"},"content":{"rendered":"

MAD<\/a>, a new online creative news platform from T\u00fcrkiye, needed an identity that could capture the energy and imagination of the industries it represents.<\/p>\n

Not simply a news portal, MAD serves as a meeting point for creative minds to collide, where new ideas come to life and the boundaries between marketing, advertising, and design blur. The platform presented a unique challenge to the brand transformation agency Ba\u2019ndo<\/a>: express the \u201cmadness\u201d of creativity in a structured and engaging way.<\/p>\n

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Ba\u2019ndo tackled this project\u2019s complexity by building a complete brand system<\/a>, which included illustrations, animations, and mascots inspired by the letters in the logo. This system gave MAD a distinct voice that was energetic, curious, and full of life.<\/a><\/p>\n

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The logo itself is minimal yet striking, with retro influences. Its aesthetic draws on an 80s vibe, blended with pop art and modern elements, achieving a balance between nostalgia and forward-thinking design. The sharp lines and bold details convey MAD\u2019s dynamic energy, while the flexibility of the logo offers limitless possibilities for future evolution.<\/p>\n

MAD\u2019s logo is more than just a typographic solution\u2014it is a character with a distinct personality. Each letter of the logo has multiple expressions\u2014bold, curious, and slightly wild\u2014to mirror the facets of the brand.<\/p>\n

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Inspired by the MAD logo, the mascots further expand the brand\u2019s world. Each mascot is lively, energetic, and curious\u2014perfectly capturing the spirit of MAD. Together, they enhance the brand system, adding an extra layer of engagement and playfulness.<\/p>\n

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One of our favorite project highlights is the Instagram story generator, designed to allow users to interact with MAD\u2019s identity in a personal and playful way. This tool, which encourages users to make minor modifications to the logo\u2019s letters, not only creates a personal connection with the brand but also adds an element of fun and entertainment, aligning perfectly with MAD\u2019s mission to engage its audience creatively.<\/p>\n

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For Ba\u2019ndo, working on MAD provided a chance to explore new frontiers in brand identity design. The outcome is more than just a logo or a set of visual guidelines; it\u2019s a holistic system that embodies the spirit of creativity. MAD serves as a platform for sparking new ideas, inspiring bold moves, and connecting people across design, marketing, and advertising \u2014 and with it, a brand designed to continue to evolve and inspire the creative community, exploring brand identity design through dynamic, expansive, and fluid ecosystems.<\/p>\n

The post Ba\u2019ndo\u2019s Identity for MAD Captures the Madness of Creativity<\/a> appeared first on PRINT Magazine<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

MAD, a new online creative news platform from T\u00fcrkiye, needed an identity that could capture the energy and imagination of the industries it represents. Not … <\/p>\n","protected":false},"author":1,"featured_media":2059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-2057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-color-design","latest_post"],"_links":{"self":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts\/2057"}],"collection":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/comments?post=2057"}],"version-history":[{"count":2,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts\/2057\/revisions"}],"predecessor-version":[{"id":2091,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts\/2057\/revisions\/2091"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/media\/2059"}],"wp:attachment":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/media?parent=2057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/categories?post=2057"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/tags?post=2057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}