{"id":1997,"date":"2024-09-05T16:00:00","date_gmt":"2024-09-05T16:00:00","guid":{"rendered":"http:\/\/atomic-hair.net\/?p=1997"},"modified":"2024-09-12T15:26:25","modified_gmt":"2024-09-12T15:26:25","slug":"sunrise-bakers-warm-and-inviting-new-brand-by-bombay-design-centre","status":"publish","type":"post","link":"http:\/\/atomic-hair.net\/index.php\/2024\/09\/05\/sunrise-bakers-warm-and-inviting-new-brand-by-bombay-design-centre\/","title":{"rendered":"Sunrise Bakers\u2019 Warm and Inviting New Brand by Bombay Design Centre"},"content":{"rendered":"

In the bustling heart of Dehradun, India, where the scent of freshly baked pista biscuits mingles with nostalgia, a beloved institution is getting a modern makeover. Sunrise Bakers<\/a>, the 70-year-old gem that has been sweetening the lives of Doonites (locals from Dehradun) for generations, is stepping into the digital age with an e-commerce platform and a fresh look and feel, courtesy of the Bombay Design Centre<\/a>.<\/p>\n

\"\"
Sunrise Bakers\u2019 old logo<\/figcaption><\/figure>\n

For decades, Sunrise Bakers has been more than just a bakery; it\u2019s been a rite of passage for anyone visiting Dehradun. The bakery\u2019s walls have witnessed the comings and goings of celebrities, politicians (an ex-prime minister among them), and everyday folks who can\u2019t resist its iconic rusks and biscuits. But the digital age comes calling, even for beloved community institutions. The bakery tapped Bombay Design Centre to reimagine Sunrise Bakers for today\u2019s tech-savvy, Instagram-loving generation.<\/p>\n

\n
\n<\/div>\n<\/figure>\n

What does it take to bring a 70-year-old brand into the 21st century? A lot of love, a deep respect for tradition, and a sprinkle of modern magic.<\/p>\n

\u201cWe are immensely proud of our legacy and grateful for the unwavering support of our community,\u201d says Rishika Jolly of Sunrise Bakers. \u201cThis overhaul is a testament to our commitment to preserving our heritage while embracing the future.\u201d And that\u2019s precisely what Bombay Design Centre set out to do\u2014craft a dawn for Sunrise Bakers that\u2019s as warm and inviting as fresh baked goods.<\/p>\n

\"\"<\/figure>\n

The brand strategy began with a deep dive into the bakery\u2019s history, one that\u2019s as golden as the crust of their beloved pista biscuits. Ankur Rander, CEO of Bombay Design Centre, describes the experience as thrilling and humbling. \u201cReimagining a legacy bakery for the new generation was quite exciting for us,\u201d he says. \u201cWe aimed to ensure that every element of the new design honoured the bakery\u2019s rich inheritance.\u201d<\/p>\n

\n
\n
\n
\n
\n
\"\"<\/figure>\n<\/div>\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n
\n
\n
\"\"<\/figure>\n
\"\"<\/figure>\n<\/div>\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n
\n
\n
\"\"<\/figure>\n<\/div>\n
\n
\"\"<\/figure>\n
\"\"<\/figure>\n<\/div>\n<\/div>\n
\n
\n
\"\"<\/figure>\n<\/div>\n
\n
\"\"<\/figure>\n<\/div>\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

The result is a brand identity that feels like a warm hug from your favorite aunt\u2014familiar and comforting with a dash of contemporary flair. From the shelf-popping new packaging to an engaging new social media presence, Sunrise Bakers is ready to capture the hearts of a whole new generation. The new e-commerce platform allows the bakery to be just a click away, ensuring that no matter where you are, you can get a little taste of Dehradun delivered right to your door.<\/p>\n

Sunrise Bakers has stayed true to its roots, proving you can teach an old bakery new tricks. With its established reputation and fresh design, Sunrise Bakers will remain a beloved destination for another 70 years\u2014one that connects the past, present, and future with every crumbly buttery bite.<\/p>\n

\n
\n
\n
\n
\n
\"\"<\/figure>\n
\"\"<\/figure>\n<\/div>\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n
\n
\n
\"\"<\/figure>\n<\/div>\n
\n
\"\"<\/figure>\n
\"\"<\/figure>\n<\/div>\n<\/div>\n
\n
\n
\"\"<\/figure>\n<\/div>\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

In the bustling heart of Dehradun, India, where the scent of freshly baked pista biscuits mingles with nostalgia, a beloved institution is getting a modern … <\/p>\n","protected":false},"author":1,"featured_media":1999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-color-design","latest_post"],"_links":{"self":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts\/1997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/comments?post=1997"}],"version-history":[{"count":2,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts\/1997\/revisions"}],"predecessor-version":[{"id":2020,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts\/1997\/revisions\/2020"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/media\/1999"}],"wp:attachment":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/media?parent=1997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/categories?post=1997"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/tags?post=1997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}