{"id":1833,"date":"2024-08-19T14:21:37","date_gmt":"2024-08-19T14:21:37","guid":{"rendered":"http:\/\/atomic-hair.net\/?p=1833"},"modified":"2024-08-22T15:26:23","modified_gmt":"2024-08-22T15:26:23","slug":"red-antler-crafts-a-big-brand-debut-for-bezi-labneh","status":"publish","type":"post","link":"http:\/\/atomic-hair.net\/index.php\/2024\/08\/19\/red-antler-crafts-a-big-brand-debut-for-bezi-labneh\/","title":{"rendered":"Red Antler Crafts a Big Brand Debut for Bezi Labneh"},"content":{"rendered":"

As a self-proclaimed charcuterie board maestro, I take my snack game seriously, so imagine my chagrin when I realized I\u2019d never met labneh. Originating from the Middle East and made with strained yogurt, labneh is a thick and spreadable dip, sometimes appropriately called \u201cyogurt cheese.\u201d<\/p>\n

Just when you thought you had snacking figured out, Bezi is here to shake up the game with a fresh and playful take on labneh. I dare you not to drool over this tasteful brand!<\/p>\n

Red Antler<\/a> has been busy crafting the identity for Bezi<\/a>, a fresh labneh brand making its debut in New York City grocery stores this September. With its eye-catching design and playful vibe, Bezi is ready to introduce a new twist to your snack game and exemplifies how effective branding can elevate a product.<\/p>\n

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Our goal from the beginning was clear: we want to make labneh a thing. <\/p>\n

Ilay Karateke, co-founder and CEO of Bezi<\/cite><\/p><\/blockquote>\n

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With its high-protein content and mild tang, Bezi stands out from other labneh products and is positioning itself to rival hummus as the go-to healthy snack dip. \u201cSince labneh is an unfamiliar category to many Americans, our strategy was to build awareness by anchoring it to a popular existing product\u2014hummus,\u201d said Ilay Karateke, Bezi\u2019s co-founder and CEO. However, the founders wanted to \u201ccapture hearts with a striking design that stands out on the bland, beige hummus shelves.\u201d Bezi tapped Red Antler for a branding strategy that is both innovative and engaging and could spark interest among consumers who may be new to labneh.<\/p>\n

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Bezi\u2019s visual identity is eye-catching and vibrant. Each flavor features bold, groovy colors that create a visually appealing and tasty palette. The rounded, geometric logo reflects the brand\u2019s humor and confidence, giving it a friendly and approachable feel. \u201cThe short, punchy name \u2018Bezi\u2019 was a perfect fit\u2014it\u2019s memorable and versatile,\u201d said Jackson Bernard, Red Antler\u2019s brand design lead. \u201cBy incorporating the name into the design as a framing device, we were able to reinforce its meaning and ensure it stands out on the shelf while also allowing for future growth of the brand.\u201d<\/p>\n

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Our approach to Bezi\u2019s packaging design was all about centering the vibrant flavor profiles and key product benefits, creating a system that\u2019s not only visually appealing but also easily scalable as the product line expands.<\/p>\n

Jackson Bernard, Brand Design Lead, Red Antler<\/cite><\/p><\/blockquote>\n

The brand\u2019s clever mascot, inspired by the creamy labneh swirls, adds a charming element. Playful illustrations of flavors, characterized by geometric shapes and vibrant colors with soft shading, enhance the design\u2019s appeal and intrigue.<\/p>\n

High-saturation flash photography is used in the art direction to emphasize the mouth-watering qualities of Bezi\u2019s labneh, reflecting the brand\u2019s fun and sociable personality.<\/p>\n

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The packaging features colorful speech bubbles that invite shoppers into Bezi\u2019s world, effectively capturing the brand\u2019s playful spirit and encouraging consumers to explore labneh in a fresh and exciting way.<\/p>\n

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While Bezi\u2019s website<\/a> and Instagram<\/a> are already buzzing with labneh excitement, you\u2019ll have to wait until September to snag this game-changing snack item for yourself from grocery shelves.<\/p>\n","protected":false},"excerpt":{"rendered":"

As a self-proclaimed charcuterie board maestro, I take my snack game seriously, so imagine my chagrin when I realized I\u2019d never met labneh. Originating from … <\/p>\n","protected":false},"author":1,"featured_media":1835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-color-design","latest_post"],"_links":{"self":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts\/1833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/comments?post=1833"}],"version-history":[{"count":2,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts\/1833\/revisions"}],"predecessor-version":[{"id":1862,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts\/1833\/revisions\/1862"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/media\/1835"}],"wp:attachment":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/media?parent=1833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/categories?post=1833"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/tags?post=1833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}