{"id":1654,"date":"2024-08-01T12:00:00","date_gmt":"2024-08-01T12:00:00","guid":{"rendered":"http:\/\/atomic-hair.net\/?p=1654"},"modified":"2024-08-01T15:26:42","modified_gmt":"2024-08-01T15:26:42","slug":"opening-doors-in-2024-as-in-2016","status":"publish","type":"post","link":"http:\/\/atomic-hair.net\/index.php\/2024\/08\/01\/opening-doors-in-2024-as-in-2016\/","title":{"rendered":"Opening Doors, in 2024 as in 2016"},"content":{"rendered":"

Breaking into a career, breaking out from the pack, breaking down barriers, making a breakthrough\u2014why does impending success have to be akin to something breaking?<\/h4>\n

Eva and Marta Yarza, aka the Yarza Twins\u2014PRINT New Visual Artists in 2016\u2014said in that issue that good design is \u201cknowing the rules and breaking them.\u201d As they launched their successful design careers, everything else stayed intact\u2014most importantly, the twin\u2019s dynamic and supportive relationship as sisters, collaborators, and business partners.<\/p>\n

\"\"<\/figure>\n

The twins grew up drawing in their hometown of Vigo, Spain, before moving to London to study. Eva finished her degree in art and then immediately started her master\u2019s. Marta finished her degree a year later in construction engineering and then joined Eva at Central Saint Martins in London, where they both graduated with master\u2019s degrees in communication design.<\/p>\n

Then, a few doors opened\u2014most notably, an internship for Eva at Sagmeister & Walsh in New York in 2014. While Eva was working at Magpie Studio and Marta was freelancing in London, they were motivated to submit their work to PRINT New Visual Artists for the 2016 class.<\/p>\n

And more doors opened.<\/p>\n

\n

We were motivated by the impulse that being on the list would give to our career.<\/p>\n

Marta Yarza, 2024<\/cite><\/p><\/blockquote>\n

\n
\n
\n
\n
\n
\"\"<\/figure>\n<\/div>\n
\n
\"\"<\/figure>\n
\"\"<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

Clockwise, concept cover for PRINT; designs for AIGA\u2019s \u201cQuoted\u201d project | from PRINT Magazine, Summer 2016<\/em><\/p>\n

\n

People started taking us more seriously and we felt that for once someone gave us a chance.<\/p>\n

Marta Yarza, 2024<\/cite><\/p><\/blockquote>\n

Today, as Yarza Twins, the award-winning design studio based in London and Paris, their projects range from large-scale commissions that reach broad audiences to initiatives with social and cultural impact. They\u2019ve launched brands, campaigns, editorial designs, websites, illustrations, retail products, and experiences. Their clients range from global food, tech, music, and retail companies to independent artists, startups, and institutions.<\/p>\n

Yes, break the rules. Break down some walls. But also be sure to notice the doors in your path, just waiting for a knock.<\/p>\n

Like this one: the PRINT New Visual Artists 2024 competition is accepting entries through August 20.<\/p>\n

\n
enter print new visual artists<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Breaking into a career, breaking out from the pack, breaking down barriers, making a breakthrough\u2014why does impending success have to be akin to something breaking? … <\/p>\n","protected":false},"author":1,"featured_media":1656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-color-design","latest_post"],"_links":{"self":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts\/1654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/comments?post=1654"}],"version-history":[{"count":2,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts\/1654\/revisions"}],"predecessor-version":[{"id":1660,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts\/1654\/revisions\/1660"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/media\/1656"}],"wp:attachment":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/media?parent=1654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/categories?post=1654"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/tags?post=1654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}