\n<\/div>\n<\/figure>\n
The 50+ renowned troupe leads a Hong Kong tutu take-over \u2014from its renowned university halls to Tai Kwun\u2019s stunning plaza to the majestic High Island Reservoir. Eye-popping color, gravity-defying moves, sheer beauty, and weirdness collide with koi fish-inspired hairdos, punk rockers on pointe, a jelly-like gold-toothed alien, and a tutu-wearing spaceship ending. Always at the forefront, never standing still\u2014this campaign freshly defines Hong Kong Ballet.<\/p>\n\n <\/figure>\n <\/figure>\n <\/figure>\n <\/figure>\n <\/figure>\n <\/figure>\n <\/figure>\n <\/figure>\n <\/figure>\n <\/figure>\n <\/figure>\n <\/figure>\n <\/figure>\n <\/figure>\n <\/figure>\n <\/figure>\n<\/figure>\nDesigning every quirky detail, Design Army played with graphic scale (from bird\u2019s-eye shots to silhouettes against architecture), circular repetition mimicking tutus at every turn, texture, sound, music, and more. From Johann Strauss\u2019 classic waltz, \u201cThe Blue Danube,\u201d to hip-hopping ballerinas backdropped by Hong Kong culture, every element brings the delightfully unexpected.<\/p>\n\n <\/figure>\n <\/figure>\n <\/figure>\n <\/figure>\n <\/figure>\n <\/figure>\n <\/figure>\n<\/figure>\nAt Tutu Academy, where tutus are the uniform, students of all characters (geeks to goths) express themselves through ballet\u2014and bizarro hair. One odd day, a UFO lands and an alien enters the classroom. Eager to connect with the visitor who doesn\u2019t speak earthly language, the teacher starts a dance conversation\u2014followed by the entire class. At first, the alien struggles to learn the language until he\u2019s gifted a magical tutu. With fresh confidence, the green-hued stranger joyfully joins the dancing crew. But just as the bond deepens, the alien must return to his homeland. With bittersweet farewells, the UFO departs\u2014donning a tutu too. On his planet, a stark contrast to Tutu Academy\u2019s vibrant vibe, the alien proudly presents tutus to his commanders, and they dance to celebrate their newfound connection with Earth.<\/p>\n\n <\/figure>\n <\/figure>\n <\/figure>\n <\/figure>\n <\/figure>\n<\/figure>\nInspired by Degas\u2019s beautiful ballerina portraits, the design team playfully wondered what the artist\u2019s work would look like if they brought it to life today. The result is a story popping with the painter\u2019s gorgeous coral hues mixed with Hong Kong\u2019s heritage red\u2014all juxtaposed with vivid shades of juicy jade, like the head-toe painted alien, that explode with extraterrestrial contrast.<\/p>\n
\nAll images courtesy of Design Army and the Hong Kong Ballet.<\/em> <\/p>\nFilm Credits: Hong Kong Ballet, Design Army, and Dean Alexander Productions, with Lamka & Co. Watch the film and see the full list of credits<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"The Hong Kong Ballet is celebrating its 45th anniversary with a groundbreaking campaign in collaboration with Design Army and Dean Alexander Productions. The production brings … <\/p>\n","protected":false},"author":1,"featured_media":1171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-color-design","latest_post"],"_links":{"self":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts\/1169"}],"collection":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/comments?post=1169"}],"version-history":[{"count":1,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts\/1169\/revisions"}],"predecessor-version":[{"id":1170,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/posts\/1169\/revisions\/1170"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/media\/1171"}],"wp:attachment":[{"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/media?parent=1169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/categories?post=1169"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/atomic-hair.net\/index.php\/wp-json\/wp\/v2\/tags?post=1169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}